Flapper: A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern

Flapper: A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern
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Manufacturer: Three Rivers Press
Average Customer Rating: Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5

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Binding: Paperback
Dewey Decimal Number: 973.914
EAN: 9781400080540
ISBN: 1400080541
Label: Three Rivers Press
Manufacturer: Three Rivers Press
Number Of Items: 1
Number Of Pages: 352
Publication Date: 2007-02-06
Publisher: Three Rivers Press
Release Date: 2007-02-06
Studio: Three Rivers Press

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Editorial Reviews:

Blithely flinging aside the Victorian manners that kept her disapproving mother corseted, the New Woman of the 1920s puffed cigarettes, snuck gin, hiked her hemlines, danced the Charleston, and necked in roadsters. More important, she earned her own keep, controlled her own destiny, and secured liberties that modern women take for granted. Her newfound freedom heralded a radical change in American culture.

Whisking us from the Alabama country club where Zelda Sayre first caught the eye of F. Scott Fitzgerald to Muncie, Indiana, where would-be flappers begged their mothers for silk stockings, to the Manhattan speakeasies where patrons partied till daybreak, historian Joshua Zeitz brings the era to exhilarating life. This is the story of America’s first sexual revolution, its first merchants of cool, its first celebrities, and its most sparkling advertisement for the right to pursue happiness.

The men and women who made the flapper were a diverse lot.

There was Coco Chanel, the French orphan who redefined the feminine form and silhouette, helping to free women from the torturous corsets and crinolines that had served as tools of social control.

Three thousand miles away, Lois Long, the daughter of a Connecticut clergyman, christened herself “Lipstick” and gave New Yorker readers a thrilling entrée into Manhattan’s extravagant Jazz Age nightlife.

In California, where orange groves gave way to studio lots and fairytale mansions, three of America’s first celebrities—Clara Bow, Colleen Moore, and Louise Brooks, Hollywood’s great flapper triumvirate—fired the imaginations of millions of filmgoers.

Dallas-born fashion artist Gordon Conway and Utah-born cartoonist John Held crafted magazine covers that captured the electricity of the social revolution sweeping the United States.

Bruce Barton and Edward Bernays, pioneers of advertising and public relations, taught big business how to harness the dreams and anxieties of a newly industrial America—and a nation of consumers was born.

Towering above all were Zelda and Scott Fitzgerald, whose swift ascent and spectacular fall embodied the glamour and excess of the era that would come to an abrupt end on Black Tuesday, when the stock market collapsed and rendered the age of abundance and frivolity instantly obsolete.

With its heady cocktail of storytelling and big ideas, Flapper is a dazzling look at the women who launched the first truly modern decade.


From the Hardcover edition.


Spotlight customer reviews:

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: A very fun read.
Comment: I love the 1920's, the whole era was such an amazing time of transformation for women and the whole US. The 1920's were really the first modern era and the girls who called themselves flappers were the antithesis of their parents Victorian ideals. In our modern world few relize what a change it was for the United states that women were all of a sudden smoking, drinking gin, voting, wearing short skirts and having sex, but it was more then just jazz and gin and petting parties, it was a change of mind, a shattering break from the Victorian ideals and the beginning of the modern woman. The author sites important women of the time including Coco Chanel and Zelda Fitzgerald ( wife of the author) in illustrating the woman that was the flapper.

Customer Rating: Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5
Summary: Comparatively speaking . . .
Comment: Yes, yep, ok - there is quite a lot here in the way of anecdotal and downright gossipy juicy goodness. Lots of little-known facts about political and social figures and about the Flapper as her own peculiar demographic.

However, the author's assertions that Reconstruction was a good thing and that the Volstead Act achieved what it set out to do both give rise to the inevitable suspicion that if he was wrong on both these counts (as he very clearly was), then the veracity of his work and indeed his believablily as an historian is in serious doubt.



Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Fun Read!
Comment: This book was such an enjoyable read. I was excited to get it after reading the good reviews and was not disappointed. I highly recommend it.

Customer Rating: Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5
Summary: Interesting, but leaves some things out
Comment: I found this book extremely fascinating. I often read literature about feminism and women, but hadn't ever read much about the 1920s. Although this book does center on F. Scott Fitzgerald for the first one-third or so, most of it deals with women of the so-called "flapper" era.

Something that took me by surprise was the detail the author goes into regarding fashion of the day. The surprising part was that I found it fascinating! I'm not a big fashion buff, but think the idea of cultural critique via fashion is a very interesting one.

The book is divided into thirds, with the first one-third being about, as I said, F. Scott Fitzgerald and his wife, Zelda, the "quintessential flapper couple," as well as various prominent figures of this era, including Lois Long, a writer for the fledgling "New Yorker"--which, interestingly, was not always as highbrow as it is now. These people had lives which could (and probably do) all fill books individually, so some of the mini-biographies feel a bit superficial, but I'm sure a book that was exhaustive would be several hundred pages long. The second portion of the book is devoted to fashion, and the final one-third of the book is dedicated to the films of the era. An epilogue describes the eventual fates of each of the book's main players.

This is definitely a book well worth reading, but it has a couple of flaws. It does get dry in some portions, and you have to just "power through" to get back to the interesting parts. Obviously, these will vary from reader to reader, as I'm sure not all people would be as interested in the fashion portion as I was. One other fundamental problem, though, is that this could be subtitled "A Madcap Story of Sex, Style, Celebrity, and the WHITE Women Who Made America Modern." The author alludes to the fact that the flappers looked down on black women as not being "true" flappers--indeed, he derisively describes an article in which Lois Long mentions that black women in Harlem were doing the Charleston, and doing it not as well as white women, although African-Americans invented the Charleston themselves. He also includes a picture of an Asian-American actress who, according to the caption, "challenged the notion that flappers had to be white and native-born." That is as much of a mention as other cultures get in the book. It seems strange to touch on this subject of non-white flappers and then never say another word about it. If he was going to focus on whites, that's fine, but to bring up other races and not delve into those cultures seems strange. Better to leave it out entirely.

This book is rarely dull and I learned a great deal about an era which has always had a degree of fascination for me, but about which I had never read. You will be entertained and you will learn something--what a great combination!

Customer Rating: Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5
Summary: Good, but maybe take it with half a grain of salt
Comment: I picked up the hardcover of this as a fun, quick, summer read. I wasn't disappointed; it's very much like _Only Yesterday_despite the 75-year difference in publishing dates.

I think that, overall, this is a good book, and I think that it makes many valid and interesting points about what made the 1920's so "revolutionary" and why the decade marked the beginnings of modern American culture.

My two minor complaints were that--and this is mostly a matter of taste--I wanted a little more in-depth information, and I was disappointed that the section describing women's clothing of the preceding century was either carelessly researched or carelessly generalized. The description of the layers was inaccurate and, at best, reflected only that of the closing decades of the century. There was quite a lot of variation in dress between 1800 and 1910 and it was both unfair and misleading to lump the relatively comfortable clothing of the Regency era in with the extremely restrictive clothing of the second half of the century and the early 20th century. Regency women did wear corsets but they were not the waist-crushing monstrosities to which later generations were subjected; many were not even boned and served to smooth out the body beneath the dress rather than torque it into an entirely new shape, not unlike the Spandex foundation garments many women wear today. Regency clothing and undergarments in many respects had more in common with 1920's clothing than with that of any other era in recent history.

It does make you want to run out and bob your hair, though!


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