Screen Style: Fashion and Femininity in 1930s Hollywood

Screen Style: Fashion and Femininity in 1930s Hollywood
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Manufacturer: University of Minnesota Press
Average Customer Rating: Average rating of 5.0/5Average rating of 5.0/5Average rating of 5.0/5Average rating of 5.0/5Average rating of 5.0/5

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Binding: Paperback
Dewey Decimal Number: 791.43026
EAN: 9780816633128
ISBN: 0816633126
Label: University of Minnesota Press
Manufacturer: University of Minnesota Press
Number Of Items: 1
Number Of Pages: 256
Publication Date: 2000-02-04
Publisher: University of Minnesota Press
Studio: University of Minnesota Press
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Editorial Reviews:
Greta Garbo, Joan Crawford, Marlene Dietrich-all were icons of beauty and glamour in 1930s Hollywood. Screen Style reveals the impact of celebrities like these on women filmgoers, looking beyond the surface of the films and fashions of the era-often described as forms of escapism from the difficult realities of the Depression-to show how Hollywood presented women with models for self-determination during a time of rapid social change. Revealing the public and cinematic fascination with the strong-willed women featured in so many movies-ambitious gold diggers, career-minded working girls, social climbers, dangerous androgynous females, and other exotics-Sarah Berry presents a lively look at films, fan magazines, and advertising of that time.

Sarah Berry writes on film, media, and cultural studies and designs interactive multimedia projects. She teaches film studies at Portland State University.
Spotlight customer reviews:
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: An outstanding contribution to fashion & cinema history.
Comment: This survey of women's fashion issues in 1930s Hollywood provides a fine social history of 1930s film style, survey the impact of female celebrities on fashion and showing how Hollywood used actresses as models during a time of social change. Screen Style explores changes in fashion marketing approaches during the 1930s and is a recommended pick for students of fashion history.
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